PRODUCT - LAUNCH - SCALE

Zoolife is a nature livestreaming platform built with the world’s leading zoos. As Head of Product, I helped grow the platform to its first 100,000 users, secure 8 strategic partners, and raise a $1M seed from Techstars.

Outcomes

  • Successful Launch
    Introduced Zoolife into the world, attracting 100,000 users in the first year.

  • Partnerships
    Secured partnerships across NA and APAC, including Toronto Zoo and Brooklyn Zoo.

  • Growth
    Increased paid conversion by 300% within 6 mo.

Services Provided

  • Market & User Research

  • Positioning/Messaging

  • Brand Identity

  • Product Marketing

  • Product Design & Development

  • User Testing

  • Launch Campaign & GTM